CMO Study Archives
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CMO Study Archives

The SimpsonScarborough Higher Ed CMO Study is an industry-wide comprehensive study to capture comparative data on budgets and resourcing, organizational structure and staffing, marketing performance, strategic priorities, and much more. It’s the largest longitudinal study of higher education marketers in the industry.

CMO Study 2021

CMO Study 2019

CMO Study 2016

CMO Study 2014

More of our research

Before most colleges and universities had CMOs, we were an advocate for them. We still are. Read more of our original research insights and resources to advocate or greater marketing investment.